All glossary terms
GlossaryTerm 19 of 20
Sales development representative
Definition
Often abbreviated SDR, a sales role focused on the first stage of the sales process, reaching out to leads, qualifying interest, and booking meetings for an account executive.
Going deeper
01
Why the role has high turnover
It's a repetitive, high volume job by nature, involving constant rejection, which is part of why it's historically had higher turnover than other sales roles.
02
How an AI SDR fits alongside it
An AI SDR takes on the same first stage, calling and qualifying leads, so human SDRs or account executives can focus on more complex conversations.
Related terms
See an AI SDR handle the first call.
Watch a live call go out in a 15 minute walkthrough.
