All glossary terms
GlossaryTerm 11 of 20
Lead qualification
Definition
The process of determining whether a lead is a genuine fit and worth a sales team's time, usually by asking about budget, timeline, or need.
Going deeper
01
How it differs from lead scoring
Scoring infers interest from behavior, like page visits or email opens. Qualification through conversation asks directly and gets a real answer.
02
Why consistency matters
If different reps or systems apply qualification differently, the label qualified stops meaning the same thing across the pipeline.
Related terms
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