Most of our growth came from referrals. That's great until referrals slow down and there's nothing else in the pipeline.
The problem
Peter's IT services business had grown almost entirely through word of mouth and referrals, which meant new business felt unpredictable month to month. He knew he needed some kind of outbound effort to target local businesses directly, but hiring a dedicated salesperson felt like a big commitment for a company his size.
What changed
He built a list of local businesses matching his ideal client profile and set up outbound calling to introduce his services, ask about their current IT setup, and book an introductory call for anyone with a real need.
The result
Peter said he now has a consistent flow of new business meetings each month instead of relying entirely on whoever happened to refer him a client that quarter. He signed three new ongoing support contracts directly from the outbound calls within the first two months.
Most of our growth came from referrals. That's great until referrals slow down and there's nothing else in the pipeline.
See what this looks like for your business
Fifteen minutes is enough to show you a real call, start to finish.
