We had a huge list of pets overdue for vaccines. Everyone agreed we should call them, nobody ever actually got to it.
The problem
Melissa's clinic tracked which pets were overdue for vaccinations or annual checkups, but her small staff was fully occupied with daily appointments and rarely found time to work through that overdue list. It kept growing month over month with no real plan to address it.
What changed
She ran the full overdue list through an automatic reminder campaign, calling pet owners to explain what was due and booking the visit directly if they wanted to come in.
The result
Melissa said the clinic booked a wave of appointments in the first two weeks alone from pets that had been overdue for months. She now runs the campaign every quarter instead of letting the list quietly pile up again.
We had a huge list of pets overdue for vaccines. Everyone agreed we should call them, nobody ever actually got to it.
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