Someone with ants in their kitchen isn't going to wait around. They call the next number on the list.
The problem
Gary's leads came in through his website and a local ads campaign, often from people dealing with an active pest problem who wanted service fast. His office had one person answering phones, and when she was on another call or out to lunch, new leads went to voicemail and often got picked up by a competitor within the hour.
What changed
He set up instant callbacks on every missed call and web form, confirming the issue and address, and booking a technician visit directly into the day's route when there was room.
The result
Gary said his close rate on same day requests jumped noticeably once nobody was waiting hours for a callback. He also picked up a handful of reviews mentioning how fast his team responded, something he'd never gotten credit for before.
Someone with ants in their kitchen isn't going to wait around. They call the next number on the list.
See what this looks like for your business
Fifteen minutes is enough to show you a real call, start to finish.
