We were sending good quotes and then just waiting. A lot of people had a question we never got the chance to answer.
The problem
Linda's company sent out detailed quotes after every home visit, but her sales team rarely had time to follow up beyond one email, and quotes that didn't close right away tended to just go quiet. She suspected a lot of those homeowners had a specific concern, usually about price or financing, that nobody ever actually addressed.
What changed
She set up an automatic follow up call a few days after every quote was sent, asking directly whether the homeowner had questions or concerns and offering to walk through financing options if cost was the hesitation.
The result
Linda said the calls surfaced financing as the sticking point far more often than she expected, something her team had assumed wasn't a big factor. Once they started addressing it proactively on these calls, her closing rate on sent quotes improved noticeably within a couple months.
We were sending good quotes and then just waiting. A lot of people had a question we never got the chance to answer.
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