We had years of donor history sitting in our database. Most of those people never heard from us again after their first gift.
The problem
Helen's nonprofit had built a donor base over many years, but her small development team focused most of its energy on current major donors and annual campaigns, leaving a large group of one time or lapsed donors essentially untouched. Mailed appeal letters to that group rarely got much response, and she suspected a personal conversation would do better but never had the staff time to make it happen.
What changed
She ran the lapsed donor list through outreach calls that thanked them for their past support, shared a brief update on the program's impact, and invited them to consider giving again, with interested donors handed off to a staff member for a personal follow up.
The result
Helen said the campaign brought back a meaningful number of donors who hadn't given in years, and several mentioned they simply hadn't thought about the organization since their first gift, not that they'd lost interest. It became one of the more efficient fundraising efforts her small team had run.
We had years of donor history sitting in our database. Most of those people never heard from us again after their first gift.
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