People would watch my webinar, seem interested, and then just disappear. I couldn't personally call every single one of them.
The problem
Aaron built his coaching practice largely through webinars and downloadable content that captured interested leads, but he was also the one delivering all the actual coaching sessions, leaving very little time to personally call every lead who showed interest. A lot of genuinely promising leads simply went cold because he never got to them.
What changed
He set up calls to go out to every new lead shortly after they engaged with a webinar or downloaded a guide, asking about their business and current challenges, and booking a paid discovery call directly for anyone who seemed like a strong fit.
The result
Aaron said his calendar filled with better qualified discovery calls than before, since leads had already talked through their situation once instead of him spending the first ten minutes of every call just figuring out what they needed. He booked several new coaching clients directly from leads that would have previously gone completely uncontacted.
People would watch my webinar, seem interested, and then just disappear. I couldn't personally call every single one of them.
See what this looks like for your business
Fifteen minutes is enough to show you a real call, start to finish.
