We were paying for signups and then just letting them sit there. Nobody planned it that way, it just happened because everyone was busy.
The problem
James ran growth for a project management tool that was getting a steady flow of trial signups from paid ads and content. The problem was that his three account executives were also handling demos, onboarding calls, and support tickets, so new trial signups often waited most of a day before anyone called them. He pulled a report one month and found that almost half of trial signups never got a single outbound call.
What changed
He set up a calling agent to call every new trial signup within a minute of them signing up, ask a few quick questions about what they were trying to do and how big their team was, and book a demo directly on his AEs calendars when there was real interest.
The result
Within the first six weeks, demo bookings from trial signups roughly doubled without changing anything about the marketing spend. James said the biggest surprise wasn't the volume, it was that prospects seemed more engaged on the demo call itself because they'd already had a real conversation about their use case before the AE even joined.
We were paying for signups and then just letting them sit there. Nobody planned it that way, it just happened because everyone was busy.
See what this looks like for your business
Fifteen minutes is enough to show you a real call, start to finish.
