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Automotive

We had two people trying to call thousands of customers due for service. It just wasn't going to happen manually.

GH
Gregory Halston
Service Manager
27%
Increase in service bay utilization
86
Additional appointments booked per month
$19,400
Estimated additional monthly service revenue
Results measured over 3 months
a car dealership service department with eight service bays

The problem

Gregory's service department had a large list of customers overdue for routine maintenance, but his small service advisor team barely had time to handle walk ins and scheduled appointments, let alone make outbound calls to a backlog of thousands of names. Service bay utilization was inconsistent, busy some weeks and quiet others, in a way that felt more like luck than planning.

What changed

He set up automatic outbound calls to customers overdue for service, reminding them of their vehicle's maintenance schedule and booking an appointment directly into an open bay slot.

The result

Gregory said bay utilization became noticeably more consistent week to week, and he was able to fill traditionally slower midweek slots that used to sit empty. His advisors also said they liked getting customers who already had an appointment booked instead of having to sell the visit from scratch.

We had two people trying to call thousands of customers due for service. It just wasn't going to happen manually.

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