People filling out an inquiry form are usually looking at two or three schools. We needed to be the first one to actually talk to them.
The problem
Susan's admissions team fielded a steady stream of program inquiries from prospective students, but the small team could only call back a fraction of them each day. Prospective students who didn't hear back within a day or two often simply enrolled somewhere else, and Susan had no clean way to measure how many were slipping through.
What changed
She set up instant calling on every new inquiry, walking through program details, answering common questions about cost and schedule, and booking an enrollment call with an advisor for anyone who was seriously interested.
The result
Susan said enrollment numbers climbed noticeably in the following term, and her advisors told her the conversations they were having felt warmer because prospective students had already had their basic questions answered before the advisor even got on the phone.
People filling out an inquiry form are usually looking at two or three schools. We needed to be the first one to actually talk to them.
See what this looks like for your business
Fifteen minutes is enough to show you a real call, start to finish.
