Every day a unit sits vacant is money we're not getting back. We were losing days just waiting for someone to return a call.
The problem
Gregory managed leasing across several apartment communities, and prospective tenant inquiries came in constantly through listing sites and the company website. His leasing agents were often out doing property tours, which meant new inquiries sometimes waited a full day before getting a callback, and prospective tenants frequently signed a lease somewhere else in the meantime.
What changed
He set up instant calling on every new tenant inquiry, answering basic questions about availability and pricing, and booking a tour directly on a leasing agent's calendar.
The result
Gregory said average vacancy time across his communities dropped noticeably once inquiries were getting an immediate response instead of sitting overnight. His leasing agents also said their tour calendars filled up more predictably instead of being clustered around whenever someone happened to catch up on voicemails.
Every day a unit sits vacant is money we're not getting back. We were losing days just waiting for someone to return a call.
See what this looks like for your business
Fifteen minutes is enough to show you a real call, start to finish.
