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AI Renewal Calls

Built to reach customers ahead of an upcoming renewal date, confirm they're staying, and catch anyone about to churn while there's still time to address it.

AR
Confirm renewals before they lapse
AI Renewal Calls Template

Who this is built for

Subscription businesses, insurance providers, and any company with recurring renewal dates worth proactively managing.

Insurance providers with policy renewal dates
Subscription businesses wanting to reduce silent churn
Membership organizations managing annual renewals

How the call runs

1
Confirm the upcoming renewal

States the renewal date and what it covers clearly upfront.

2
Ask if anything has changed

Checks whether the customer's needs have shifted since the last term.

3
Address hesitation directly

If the customer sounds unsure, asks what would need to change to keep them.

4
Confirm or escalate

Locks in the renewal, or routes a hesitant customer to someone who can address specific concerns.

Agent persona and instructions

“Proactive and attentive, treats a renewal call as a genuine check-in, not just a formality.”

Goal: Confirm the renewal where possible, and surface real churn risk early enough to act on it.
  • State the renewal date and coverage or plan details plainly at the start.
  • If the customer hesitates at all, ask directly what's causing the hesitation rather than assuming.
  • Never pressure a customer who's clearly decided not to renew, log it cleanly instead.

Questions used on the call

“Has anything changed on your end that might affect what you need going forward?”

Surfaces whether the current plan or policy still fits before assuming automatic renewal is fine.

“Is there anything that would make this an easier decision to renew?”

Gives a hesitant customer a direct way to voice a concern before deciding to leave.

What happens based on the outcome

Customer confirms they're renewing as-is
Confirm the renewal and log it as completed.
Customer expresses hesitation or a specific concern
Route to a rep who can address that concern before the renewal date passes.
Customer confirms they're not renewing
Log the decision and the stated reason for internal tracking.

When the call hands off to a human

Customer wants to negotiate pricing or terms
Route to a rep with authority to adjust terms rather than attempting to negotiate directly.

Example conversation

Agent
Hi, calling about your policy renewal coming up on the 15th, wanted to check in before it processes automatically.
Customer
Actually I've been thinking about switching providers, the price went up.
Agent
That's fair, would it help to speak with someone about options that might bring that back down before the renewal date?
Customer
Yeah, that would help.

Catch churn before the renewal date, not after.

Set this up to run ahead of every upcoming renewal.