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People abandoning a two thousand dollar cart usually have a real question. Email just wasn't answering it fast enough.

OM
Olivia Marsh
Founder
23
High value carts recovered per month
$1,640
Average recovered order value
$37,700
Additional monthly revenue recovered
Results measured over 3 months
a direct to consumer furniture brand selling higher ticket items online

The problem

Olivia's furniture brand had a healthy amount of traffic but noticed a pattern where higher value carts, generally anything over a thousand dollars, were abandoned at a much higher rate than smaller orders. Her existing abandoned cart emails worked fine for smaller purchases but barely moved the needle on the big ticket items where buyers seemed to have specific hesitations.

What changed

She set up a call to go out for any abandoned cart over a certain dollar threshold, where the AI would check in, ask what held them back, and answer common questions about shipping, returns, and financing options.

The result

Olivia said the calls recovered a noticeable share of carts that email had simply never brought back, and the conversations also surfaced a recurring question about delivery timelines that she ended up fixing directly on her product pages.

People abandoning a two thousand dollar cart usually have a real question. Email just wasn't answering it fast enough.

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