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What is an AI SDR?

An AI SDR is software that performs the sales development rep role, calling new leads, qualifying interest, and booking meetings for a sales team, using an AI voice agent instead of a human making the calls.

What a traditional SDR does

A sales development rep's job is usually the first stage of the sales process, reaching out to new leads, asking qualifying questions to figure out if they're a real fit, and booking a meeting with an account executive if they are. It's a high volume, repetitive role by nature.

What an AI SDR handles

An AI SDR takes on that same first stage. It calls leads the moment they come in, has a real conversation to qualify interest and fit, and books a meeting directly onto a calendar when the lead is ready, updating the pipeline automatically as it goes.

How it fits alongside a human sales team

Most companies using an AI SDR still have human account executives closing deals. The AI SDR's job is to make sure every lead gets called quickly and consistently, so the humans on the team spend their time in conversations with people who are already qualified and ready to talk.

Frequently asked

No, it typically replaces or supplements the initial outreach and qualification step, while human reps continue handling deeper sales conversations and closing.

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